Halo 5 is a different Halo, with no clear hero and no clear villain. So rather than create a campaign that answered questions, we created one deliberately designed to get fans debating the truth. When fans expected a trailer, we created two trailers that directly contradicted each other. Then we sat back, relaxed, and watched the internet crack in half.

ALL HAIL: 60″ TV Commercial

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THE COST: 60″ TV Commercial

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CASE STUDY

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AWARDS

2015 Cannes Shortlist for Branded Content and Entertainment
2015 Clio Key Awards Gold for Games: Integrated Campaign

PRESS

Fast Company, TIME, Forbes, Wired, Creativity, Entertainment Weekly, Game Spot, Business Insider, PC Mag, Irish Examiner,
Inquisitr, USA Today, Venture Beat, Agency Spy, Polygon, IGN
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